With the progression of the digital age, it seems that just about everything can be found/made/presented/talked about/performed online. I remember when I was little my dad used to get out the newspaper to check movie times. I can now find, order and scan my movie ticket straight from my iPhone. So, with technology advancement what happens to the original informational marketing tool, infographics?
The history of infographics is to inform a certain audience about a particular issue. According to Tech Target, “An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance.”
A post in Digital Marketing states, “Humans are visual creatures and because of this people are easily attracted to visual elements that attract their attention.” The attention span of online users is very short. Online users want to know what they are looking at and understand the concept in a short time period.
So with the advancement in technology, it is simple to set up a gif or animation on an infographic. Here is an example of an infographic made in 2012:
Pretty boring right? There are features that can be applied to infographics now that make it more interactive. For example:
Still curious? Check out these amazing animated infographics.
Infographics are used on companies’ websites, but I would argue that an infographic would be more effective on social media. An infographic can be easily attached to a tweet or Facebook post and if the user is interested they can click on the website.
So with infographics transforming into animated, informative or persuasive pieces, how can it be used successfully? Here are 6 tips on how to make an infographic for your business: (this list is inspired from “Don’t Tell Anyone” blog)
- Create visual and text elements that are easy to understand.
- Use comparisons when presenting data. (example)
- Engage viewers with unique visuals and an aesthetically pleasing layout.
- Make the infographic accessible to users. (post to all social media platforms)
- Include a call to action at the end.
- Design an interactive or animated template to attract more viewers.
This is the future of infographics. An interactive experience that will keep each user engaged.